Elyse Taylor, Director of Marketing, is involved in all facets of the development of creative concepts and effective marketing strategies. She brings to Suntex 40+ years of expertise in creating informed visual communications that elevate client messaging to achieve valuable marketing objectives.
Elyse is a top-ranking alumna of the renowned New York City High School of Music and Art (aka, the Fame school) and graduated cum laude with a degree in Illustration from Syracuse University.
She quickly rose to the position of Art Director at a printing company that grew to be one of the largest in South Florida. She was widely recognized for her ability to work as a liaison between clients, account executives, and graphic artists.
In 1992, Elyse and a small team of visionaries left to follow their dreams and founded Mad 4 Marketing. As Vice President of the Agency she developed and managed a diverse account base while overseeing the creative department. Her responsibilities ranged from orchestrating a $2.5M media buy for a luxury Swiss watch manufacturer to directing a hot new promotional campaign for a tourism client’s official launch. On weekends, she could be found representing the company at community outreach events.
Elyse has won numerous ADDY® awards over the years, for both Artwork and Art Direction. For her contributions to the advertising industry, she was honored with the American Advertising Federations’ Silver Medal.