Chief Operating Officer
As Suntex’s Chief Operating Officer, Rich Carter is primarily responsible for the service experience at all Suntex Marinas, defining and enhancing company culture, and the efficient and effective deployment of Home Office resources and processes across the Suntex portfolio of properties. Prior to joining Suntex, Rich was a Division President for Troon – the world’s largest third-party management company for Golf and Club related assets. Prior to that, Rich served as Vice President of Business Development sourcing and negotiating over 40 management and advisory service contracts on behalf of Troon.
His operational experience stems from 15 years as a General Manager – which led him to three different countries and six different states – overseeing everything from small private clubs to high volume resort destinations. In 2010, Rich was honored by Golf Inc. Magazine as the “3rd Most Admired Operator in the US” as voted by his peers. In total, he served with Troon for over 20 years and was an integral part of the company’s growth from a single property in 1990 to nearly 300 locations worldwide today and over billion dollars in assets under management. Prior to his time with Troon, Rich worked for both Hyatt Hotels and Resorts and the Williams Hospitality Group in a variety of operational roles. Rich graduated with Honors with a Bachelor of Science degree in Finance from Florida State University.