As the SVP for Marketing and Brand at Suntex, Erik leads the marketing team that is primarily responsible for the corporate and individual marina brands, external and internal communications, demand generation and conversion rate optimization, digital strategy and analytics, sales enablement, and content marketing. He serves the company as a growth driver, customer experience champion, and innovation catalyst.
Before arriving at Suntex, Erik was responsible the multifamily, office, retail, and industrial marketing teams at Billingsley Company, a large Dallas real estate developer, and before that for ClubCorp’s corporate and club digital marketing strategy and team that covered more than 200 private golf and business clubs. Prior to ClubCorp, Erik built and launched a private social network platform for organizations, led the consumer marketing team that built superpages.com into the 30th most visited website in the world, developed and executed for a local media company the strategy that doubled traffic and launched two hyperlocal social media news sites in less than a year, and managed the product team responsible for one of Bank of America’s first Internet-based banking systems.
Erik graduated from Southern Methodist University with degrees in Political Science and in Journalism and was awarded the ‘M Award’ for service to the university while a student. He also earned his MBA from SMU. Erik also has earned the WSET Level 3 certification in wine and in his free time facilitates wine education events for individuals and groups.